In the 1970s, weightlifting supplements were only available thru mail order, from those tiny ads you saw in the muscle mags. The powders arrived and tasted like shredded card. You chugged them down with some raw egg whites mixed in and dealt with the stomach pain for hours.
In the 80s and early 90s, you had to make a special trip to the sole GNC in the city. There, you could find all sorts of vitamins, weight gain powders, and puzzling elixirs which guaranteed to change your physique. This was the Wild West period of supplements, which rumors of firms spiking products to gather great reviews, and varied doses starting from useless to OTT as companies learned what they had and how it worked and sold.
Diverse chains of health food and supplement stores started popping up. Grocery stores began carrying muscle-building and weight loss products, as the fitness craze was at its top. Some standards and consistency in products started to appear. Suddenly you could open a tub of creatine or whey and you were reasonably confident what you were getting. Prices fell seriously. Supplements became available to a larger base of clients.
There's plenty of demand for them, and they can be supplied by many companies. There are now lots of firms competing to sell the same products, and this means that the sellers have to'stay honest'. Price has become the first indicator for what sells and what doesn't . They have lots of firms raring to put the same product on the owner's shelf.
For the investor, the entrepreneur, or the weightlifting consumer, understanding that additions are now part of the main line food shop system as a commodity is awfully useful information. Your portfolio might enjoy the stability. The business you own will have more leverage in negotiating with sellers. And for the bodybuilder, the products you constantly buy will become cheaper, and of higher quality. See, economics has not got to be uninteresting, if you can get big, or get rich from it!
In the 80s and early 90s, you had to make a special trip to the sole GNC in the city. There, you could find all sorts of vitamins, weight gain powders, and puzzling elixirs which guaranteed to change your physique. This was the Wild West period of supplements, which rumors of firms spiking products to gather great reviews, and varied doses starting from useless to OTT as companies learned what they had and how it worked and sold.
Diverse chains of health food and supplement stores started popping up. Grocery stores began carrying muscle-building and weight loss products, as the fitness craze was at its top. Some standards and consistency in products started to appear. Suddenly you could open a tub of creatine or whey and you were reasonably confident what you were getting. Prices fell seriously. Supplements became available to a larger base of clients.
There's plenty of demand for them, and they can be supplied by many companies. There are now lots of firms competing to sell the same products, and this means that the sellers have to'stay honest'. Price has become the first indicator for what sells and what doesn't . They have lots of firms raring to put the same product on the owner's shelf.
For the investor, the entrepreneur, or the weightlifting consumer, understanding that additions are now part of the main line food shop system as a commodity is awfully useful information. Your portfolio might enjoy the stability. The business you own will have more leverage in negotiating with sellers. And for the bodybuilder, the products you constantly buy will become cheaper, and of higher quality. See, economics has not got to be uninteresting, if you can get big, or get rich from it!
